Universal rewards for mobility.
URT is a universal rewards token fixed to $0.001 RideUSD, designed to help sponsors and operators fund incentives across participating mobility providers.
Rewards that move people and mobility forward.
Traditional rewards programs are built around retail spending, not transportation behavior. They may reward purchases, but they do not help sponsors, cities, employers, or operators influence real mobility choices across transit, parking, rideshare, bike share, tolls, fuel, and charging.
URT creates a shared rewards layer for mobility — allowing incentives to be funded, issued, and redeemed across participating providers and modes. Instead of sending reward value back into general retail spending, URT helps keep incentives within the mobility sector, creating new demand for transportation services while supporting smarter travel choices.
What is the value of URT?
URT has a fixed value and does not fluctuate. Each URT is pegged to RideUSD at a fixed rate of 1,000 URT = 1 RideUSD. Participating operators can accept URT rewards and redeem them through the Ride Ecosystem for RideUSD settlement.
A network-wide incentive layer.
Fund, issue, earn, and redeem.
- 01
Sponsor funds a program
A sponsor, employer, city, agency, benefit provider, or operator funds a mobility rewards program.
- 02
Rules define eligibility
Program rules determine who qualifies, what activity is rewarded, and when URT is issued.
- 03
Riders earn URT
Riders earn URT for eligible behavior, such as taking transit, carpooling, choosing a preferred mode, traveling off-peak, or using a participating service.
- 04
URT is redeemed across partners
Riders can use URT across participating mobility providers, while operators receive settlement through the Ride Ecosystem.
Rewards for real mobility behavior.
URT questions, answered.
Explore more solutions
Launch mobility rewards that work across providers.
Use URT to fund incentives, influence mode choice, and reward transportation behavior across the Ride Ecosystem.